One of the most important factors in attracting organic traffic to your website is making sure your blog posts are easily indexable by search engines. A blog post with a well written, keyword oriented title and optimal meta description is the first step toward writing an SEO friendly blog post.
What
is SEO Copywriting?
Search engine optimization (SEO) is
the process of making your website more appealing to search engines. This
includes writing content that includes keywords and phrases that people who are
looking for information on a topic, such as this one, might search for.
Why
Do You Need SEO Copywriting?
Your site's content needs to be
written with search engines in mind. If you want your website to be found by
your target audience, then you should optimize it so it can rank well in search
results.
How
Does SEO Copywriting Work?
SEO copywriting is an art form that
focuses on keyword research, analysis and optimization. The goal is to create
content that will rank well on search engine results pages (SERPs). Once you
have done this, your site will be more visible and increase its chances of
being clicked on by searchers.
How
to Write SEO Friendly Blog Posts
If you want to rank well in search
engines, you need to write SEO-friendly articles.
This means using the right keywords
and keyword phrases in a natural way.
Here are some tips on how to write
an SEO friendly blog post:
Use
the keyword phrase in the title of your article.
This is an important part of writing
SEO friendly content because it helps search engines determine what your page
is about.
Include
the keyword phrase in your first paragraph.
Search engine spiders read this
information first to determine what your page is about. This text also shows up
in search results, so it's important that you make it sound natural and
interesting so that users will click through to read more.
Use
the keyword phrase throughout the body of your article.
You should use your primary keyword
phrase at least three times within each 800 word article (that's once every 250
words). Also, try to use variations of your primary keyword phrase at least
twice within each 800 word article (once every 400 words). This will help
Google know exactly what your article is about and help boost its rankings when
people search for that term or phrase online.
Content
is King
It’s a phrase that we hear all the
time, but what does it mean?
Well, the first thing it means is
that the content you put out is important. You need to have good quality
content on your blog, or no one will read it!
But what does ‘good quality’ mean?
Well, there are many factors that make up good quality content:
• The length of the article. How
long should your articles be? It depends on what you’re writing about, but in
general shorter articles tend to perform better than longer ones.
• The number of keywords in each
article. The more keywords you use in an article, the more likely it is that
search engines will pick up on them and rank your site higher when someone
searches for those keywords.
• The topic itself. If you write
about something interesting or useful then people will want to read what you
have to say!
Optimize
Your Post Title
The title of your blog post is one
of the most important SEO factors when it comes to search engine optimization.
Here's a quick tip: Don't use more
than five words in your title unless you're using it as part of a longer
sentence (e.g., "How to Write an SEO Friendly Blog Post").
Keywords are critical and they
should always be incorporated into your blog post titles, but there's more to
it than that. You have to make sure the title is relevant, clear and concise.
When it comes to keyword placement
in blog post titles, there are several different ways you can go about doing
this. Some people prefer placing their primary keyword at the beginning of
their titles, while others prefer putting it at the end. Both methods have
advantages and disadvantages, but if you're going to do either one, make sure
that you're not overusing your keyword in order to get more traffic from search
engines or readers who will only be interested in reading about one aspect of
your topic.
The best way is by using LSI
keywords (latent semantic indexing). These are words that are related to your
main keyword but aren't necessarily identical.
Make
a Catchy Meta Description
A meta description is a snippet of
text that appears on search engine results pages and is used to describe the
content of a webpage. It can be seen as a teaser for what an individual will
see when they click on a link in search results.
The meta description tag is the most
underutilized yet very powerful tool you can use to help your website rank
higher in the search engines.
Here are some tips for using meta
descriptions:
1. Write compelling headlines that
are attractive to your customers, but also relevant to your keywords.
2. Use keywords sparingly – do not
keyword stuff your meta description as this will only hurt you in the long run
(and probably get you banned from Google).
3. Keep it short and sweet –
somewhere between 160 characters and 250 characters is ideal, but be sure not
to go over 300 characters or else it may get cut off, affecting how people see
your website’s listing within Google’s search results pages.
4. Make sure it doesn’t contain any
spelling mistakes or grammatical errors!
Use
Categories and Tags
Whenever you write a blog post, you
should think about how it will be found by people using search engines. That's
why it's important to use tags and categories when writing your articles.
Tags are just words or phrases that
describe the content of your article. You can add tags to any piece of content,
including photos, videos, and other content types. When someone searches for
those tags in Google or Bing, they will see your post among the results.
Categories are groups of posts that
have something in common. For example, if you want to make sure that all of
your blog posts are categorized under "Marketing," you might create a
category called "Marketing" in WordPress and then tag each post with
"Marketing." If someone is looking for information about marketing on
your blog, this makes it easy for them to find what they're looking for
quickly.
Optimize
Keywords or Keyphrases
When you write SEO-friendly blog
posts, it's important to make sure you're optimizing your content for the right
keywords. Using the right keywords in your content can help drive traffic and
increase conversions.
The first step is to figure out what
keyword or phrase you want to optimize for.
Once you know what keyword or phrase
you want to optimize for, it's time to start writing. Here are some tips on how
to write SEO friendly blog posts:
1) Use your keyword/s at least two
times in each paragraph. This helps search engines understand what your blog
post is about and helps them determine how relevant it is to their users' interests
2) Don't overdo it! If every
sentence has the same keyword or phrase repeated over and over again, then it
will get annoying for readers and they'll leave your site quickly. Try mixing
up the way you use keywords so that they're not all bunched together in one
section of your post
Optimize
Your Images
The right images can make your blog
post more engaging and appealing to read. But if you don’t optimize them, they
can also make it harder for Google to crawl and index your content. Luckily,
there are a few simple things you can do to help Google better understand what
your images are about.
Title
Tags
You should always create a title tag
for each image on your blog. This helps with SEO and makes it easier for people
to find the image in search results. If you already have a title tag in place,
add “/img/[filename]” to the end of it so that it links directly to the image
file itself. It’s important not to include any additional text after this link
as that can be seen as spammy by Google.
Alt
Text
You should also include alt text
(alternative text) for every image on your site. Alt text allows users who rely
on assistive technologies such as screen readers or text-to-speech software to
understand what an image is about without having to download it first. It also
helps search engines understand what an image contains without having to
download it first!
Add
Internal Links and Backlinks
Internal links are an important part
of any blog. They help readers find related posts and provide additional
context for the content they are currently reading.
Internal links are also important
for SEO, as they improve the overall flow of your content, making it easier for
search engines to crawl your site. But there is one thing you need to know:
Internal links have different meanings for Google’s search algorithm than for
Bing’s Bing Webmaster Tools (BWT).
Google sees internal links as a sign
of relevance between pages. If a page has a lot of internal links pointing at
it, then Google assumes that this page is more relevant than other pages on the
same domain, because people want to read it more often.
Bing sees internal links as a sign
of authority over a certain topic or subdomain. If you write a post about “how
to bake cookies” and link to other posts on your blog related to baking
cookies, this tells Bing that your blog has authority over baking cookies — so
when someone searches for “baking cookies” in Bing, your post will rank higher
than others on the first page of results.
Conclusion
I hope this article has given you
tips on how to write SEO-friendly blog posts that will help you succeed in your
blogging endeavors. We'll end with a few tips for ensuring that your blog posts
are as friendly to search engines as possible. First, when you choose your
keywords and focus around what users are searching for on search engines rather
than the actual topic of the blog post. Second, look for opportunities for
internal linking within your posts - it will help to boost your SEO efforts.
Finally, make sure that you create an XML sitemap for your blog and submit it
to Google Search Console and Bing Webmaster Tools - they'll help to increase
your SEO efforts as well.
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